Dr. Rik Farenhorst holds a PhD in software engineering and has over 20 years of experience in digital transformation, enterprise IT, and organizational leadership. He previously served as Chief Information Officer at Transavia, where he led large-scale digital modernization initiatives, and as Business Unit Manager at Xebia, a global consulting firm known for its work in Agile and DevOps. He is also a co-founder of DASA and has worked as a leadership coach, lecturer, and keynote speaker. His experience spans both hands-on execution and executive-level transformation strategy, giving him a comprehensive perspective on how enterprises can evolve to meet the demands of the AI era.